D’Banj unveils talent funding & distribution

Afrobeats legend, D’Banj, has enlisted sensational artistes, Nasboi and Berry Tiga, as brand ambassadors for his revolutionary music tech enterprise, Cream Platform. They join the Koko Master to drive inclusivity among budding talents.

The new brand ambassadors, who epitomize the aspirations of CREAM Platform to empower independent talents across Africa, were unveiled at a press conference in Lagos on last Wednesday.

CREAM, an acronym for Creative Reality Entertainment Art and Music, leverages technology to provide resources that independent talents need to achieve excellence and take their gifts to the next level. Its unique offerings include MTN Best Of The Streets competition, talent management, distribution and publishing, as well as funding and grants.

The platform ensures inclusivity for all talents in urban and remote areas through its website, and a MTN USSD code, allowing talents to share their gifts with the world at the click of a button. Talents also have the opportunity to earn money through the gaming features where they can win juicy prices with as low as 100 naira.

The talent development platform recently embedded digital distribution as part of its unique offerings, providing access to funding and grants, talent management, gaming, and other tools. Its efficient delivery is propelled by crucial partnerships with MTN Nigeria and the Bank of Industry, who provide access to funding and grants to talents.

At the press conference, Dapo Oyebanjo, popularly known as D’Banj, founder of CREAM Platform, reiterated the platform’s value proposition to break barriers and unlock new opportunities for talents across Africa. He explained, “I have always said content is the new crude. This is Africa’s first DIY platform by Africans and for Africans. It is more than just a platform; it is also a community, an ecosystem, and a one-stop shop for talent discovery, digital distribution, access to funding and grants. It is the gateway to the heart of Africa’s creative hub.”